Virtual poker and slot games, online casinos, and sports betting are not only socially accepted these days, there’s even a growing demand for these games of chance.
In most countries, gambling is now subject to regulatory restrictions. The State Treaty on Games of Chance will enter into force in Germany in mid-2021 and will set new regulations for games of chance. Similar regulations have been in place in Switzerland since July 2019. In Germany, online casinos will also be legalized under strict conditions. The reason for the new regulation is the boom in online unregulated games of chance that occurred over the past few years.
Online casinos and sports betting providers have to set up a single user account for each player in order to be legalized. Since the flow of money for games of chance is similar to that of a bank account, it should be secured accordingly. The player’s data will also be monitored by state regulatory authorities – not least of all to prevent minors from accessing the games.
Nevertheless, access has to be easy for players, otherwise, they will switch to a different provider. With the right combination of security and user-friendliness, the legally mandated dedicated player account can be converted into a unique selling point. One with enormous potential for success. The magic phrase here is – know your customer. This will make it possible to develop offers, which cater specifically to the player’s desires and generate more revenue as a result.
The online gambling market is attractive. Turnover has been on the rise from year to year and profit is substantial. The industry generates around 40 billion dollars a year worldwide. And in Germany alone, the market had a volume of 9.3 billion euros in 2019. This kind of environment is also appealing to illegal providers.
The introduction of new regulations for the online sector is meant to drive them back. Legal providers, who pay taxes in Germany, can then participate in a growing market, further develop their products offered, and realize innovative ideas.
Most game-of-chance providers set up accounts for their customers, which are similar to bank accounts. On the one hand, players expect simple and easy access and control of their accounts. On the other hand, they also expect the protection of their assets and against access by unauthorized parties.
Players want to be sure that they are the only ones who can play using the online account in question. But what happens if, for example, the player’s children know the access data? In this case, it’s helpful to verify the player’s identity using biometric factors like Face ID and fingerprints before each game. This solution reconciles optimal usability with maximum security. If this convenience is missing, customers will soon go elsewhere.
Customers get passwordless and secure access to their player account and increasingly use these offered services:
Both browser-based and app-based login processes are supported. This gives customers the same level of comfort with maximum security on every type of end device.
Both browser-based and app-based login processes are supported. This gives customers the same level of comfort with maximum security on every type of end device.
Offer players fun and games without the hassle but full control of their account.
Access management in combination with identity management makes it possible to grant or revoke user access to digital data, services, and applications.
Identity management matches user identities with their respective user rights and facilitates access to the approved resources.
Passwordless authentication facilitated by tools like Face ID or fingerprints increases security and user-friendliness.
Authentication using a number of different methods increases security compared to systems with simpler password authentication.
Optimal data protection and transparency for users thanks to simple consent/rejection of terms and conditions and automatic compliance with all guidelines.
Transaction confirmation provides an additional level of security on top of authentication for things like online payments.
Anomalies in user behavior can be detected with user behavior analytics to prevent and avert unauthorized data access.
Integrated fraud detection monitors all user activities during a session and generates a risk assessment for fraud prevention.
Self-services offer users the option to manage their data and user account settings themselves.
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